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About Debra Dixon
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Topic: Staying True To Your Brand
Debra Dixon
@ Monday, April 8, 2013 from 6:30 PM to 9:00 PM EST
At Light of Gold PR, we work with a diverse variety of clients including professionals, businesses and non-for profits, but as diverse as our clientele maybe, there is one common issue that they all tend to share.
Over the years we've noticed that one of the main things professionals and companies struggle with is brand consistency and brand reinvention. Sometimes it's hard to look at your business from an external standpoint to answer questions like "What does your company really represent? How well does your target market identify with your brand? How can you takes advantage of your resources" As the world continues to advance we fail to stay true to who we are or perhaps we miss the mark on recognizing how our interests, products, and services have changed. Or maybe there are new changes in our industry and we want to re-invent our careers to try something new.
Staying True To Brand You means being able to communicate where you or your company is in the NOW. When You Stay True To Your Brand You, you and your company bring a new energy that others can see and feel.
At Light of Gold PR, we work with a diverse variety of clients including professionals, businesses and non-for profits, but as diverse as our clientele maybe, there is one common issue that they all tend to share.
Over the years we've noticed that one of the main things professionals and companies struggle with is brand consistency and brand reinvention. Sometimes it's hard to look at your business from an external standpoint to answer questions like "What does your company really represent? How well does your target market identify with your brand? How can you takes advantage of your resources" As the world continues to advance we fail to stay true to who we are or perhaps we miss the mark on recognizing how our interests, products, and services have changed. Or maybe there are new changes in our industry and we want to re-invent our careers to try something new.
Staying True To Brand You means being able to communicate where you or your company is in the NOW. When You Stay True To Your Brand You, you and your company bring a new energy that others can see and feel.
BIO: Debra Dixon
Debra Dixon is the President and CEO of Light of Gold PR, Marketing, and Consulting LLC, a MWBE Certified (Minority/Woman-owned Business Enterprise) Headquartered in New York City with a satellite office in Atlanta, GA. Light of Gold PR, Marketing, and Consulting LLC has a 5-person team in New York, NY and a 2-person team in Atlanta, GA. The team has over 30 years of combined experience in Public Relations, Marketing, Promotions, Media Relations, Communications, Technology, Social Media, Training, and Consulting. Debra has over 18 years of Technology and PR experience, having worked as a Consultant, Trainer, and Public Speaker, in Publicity/Promotions, Marketing, and Media Relations.
Debra Dixon will speak at the next GRAND Business Networking Affair on Monday, April 8, 2013 at 6:30pm