Written by:  Sherise Patterson

How true are you to your brand?  What are your brand colors?  What is your brand statement? 

When I first started business I knew nothing about branding and the importance of branding your business.   Since then I have learned all about branding, and the importance of properly branding your business. 

Branding is the consistent message that your business conveys.  Your business needs to have a branding plan (mission, vision, and core statement) in order for it to stand out from the masses

For example, my business colors are branded blue and orange.  Not because I like blue and orange, or because they are my favorite colors.  Blue and orange was chosen because of the research that I did when determining what I want my brand to represent.  It was more than just picking a color... it's a lifestyle of success, and prosperity.

Here is what the blue and orange stand for, this is what we represent, and want for all:

Azure Blue is a color of true contentment, azure inspires determination and ambition to achieve great things, a sense of purpose in striving for goals.

Orange is a color that relates to social communication, stimulating two way conversations. A warm and inviting color, it is both physically and mentally stimulating, so it gets people thinking and talking! Orange aids in the assimilation of new ideas and frees the spirit of its limitations, giving us the freedom to be ourselves.

Now while our objective is to "keep your business moving forward" we hope that you decide to do business with the blue and orange in 2013.  All the best in 2013 and beyond.  Let's make great things happen.

Simply To Empower
GRAND Business Networking Affairs -
Keeping Your Business Moving Forward

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