Written by Sherise Patterson

Growing your business leads means you have to go out, meet people, build business relationships, vend- "stay visible", grow your online presence, and social media platform.  There are several ways that these things can be done without headache.

Go Out And Meet People

Meeting people can grow your business leads.  It can also be interesting and fun.  Find out what business events are going on in your neighborhood, city, or state.  Plan to attend, with your best elevator pitch, and share what you do with attendees.  Now be mindful that not everyone will have a need for your product or service but they may have a friend or family member that does. So building business relationships, via follow-up after the event is essential for maintaining those "NEW" business contacts.

Build Business Relationships

There are several ways that you can build business relationships with contacts, and potential clients that can grow your business leads.  Email, phone, or mail.  Utilize one of these options or all three.  Follow-up and regular communication will keep you, your products and services in the minds of your business contacts.  When an opportunity approaches their desk to refer someone for a product or service that you offer, make sure you stay in their mind, and your contact information is easily accessible. 
Tools like Constant Contacts are great for email marketing and sending mass emails.

Vending "Stay Visible"

Vending at local, city, and statewide events can grow your business leads.  Showcase and expose your products and services at various events.  Make sure your signage, promotional materials, and branding message is on point.  Have a business card drop and/ or a contact sheet that people can leave their contact information.  After the event follow-up with your "NEW" leads.  Are they hot, or cold as it pertains to your product?  Whatever their temperature, continue to follow-up via email, phone, or mail. 

NYC Vending Opportunities can be found here.

Grow Your Presence Online

Growing your presence online can grow your business leads.  What does your online presence say about you?  Is your website on point?  Are people finding it?  Your website can be a strong powerful tool to grow your leads if it is set-up right. Keyword tools help people find you from around the world.  Email capture boxes, landing pages, and blogging are also great resources. 

Grow Your Social Media Presence

With millions of people utilizing social media daily it is a great tool for you to use to grow your business leads.  Facebook, Twitter, LinkedIn, YouTube, and others are all great sources for business leads. Create groups or pages using your business name or target market name.  Post on the page daily.  Engage your audience, and keep them coming back for more.

For more productivity tools visit Business Building Tools


Author:  Sherise Patterson

Your event is coming up fast and you need to sell more tickets, reach more people, get more exposure, and let more people know who you are and what you do.  Perhaps you’ve been promoting heavily on social media, the internet, and sending your own mass emails only to realize that you are not getting the results you desire.

Believe it or not people are out there urgently looking for your event, product, or service and Simply To Empowers’ strategically designed email blast can aim to help you find those people. 

Simply To Empowers’ email blasts are delivered to thousands of targeted inbox's every other week.  The email blasts are designed to motivate, educate, and inspire recipients.    Promoting your event, product, or service in these email blasts will enable you to associate with these powerful inspirational emails, as well as consistently remind people that you exist, and reach new people who may have an interest in what you are offering. 

The best part is your specially created personalized click button or banner will be in each and every email blast that is sent for as long as you choose to participate.  When your click button is clicked it opens up your event page, website, email address, or wherever you choose to link it to.

If reaching thousands of people with just one email blast is a result that you desire then add Simply To Empower to your promotional email marketing strategy… Click here to find out how to get started.

Your event, product, or service can be posted right away, as quick as our next email blast.

Author:  Sherise Patterson

I have to admit I am a Shank Tank addict.  Shark Tank comes on television weekly.  Each week I find myself running home to watch this powerful television show that test entrepreneurs, business owners, and CEO’s as to how well they know their business.  This leaves me to ask… How well do you know your business?

Are you ready for the real world Shark Tank? 

The Shark Tank series features a panel of entrepreneurs and business executives called "Sharks" who consider offers from other entrepreneurs seeking investments for their business or product.
  Sharks are particularly interested in how well you know your business, target market, your business schematics, and most importantly your business numbers. In the real world it is essential that we know these things for business clarity and success. If asked questions do you have the answers to what makes your business operate and run daily

Some questions the Shark Tank team asks to the business owner/ entrepreneurs are:

  • What are your sales for last year?
  • What are your projected sales for this year?
  • What is your annual income/evaluation for this year and next year?
  • What is the lifetime value of your customer?
  • What does your business do, and why should the Shark Tank investors invest in you?

Now if you have good answers to these questions, a good elevator pitch, and presentation it’s quite possible that you will walk out of the room with a Shark investing a nice nest egg in your business.  On the other hand if your answers to these questions don't make sense, your elevator pitch fails to convince, your presentation stinks, or fails to meet the mark (to the Sharks) you will walk out empty handed and almost in tears.

The more you know about your business the better prepared you are to investors.  Learn everything there is to know.  If there are things that you don’t know or understand about running a business attend workshops, take a class, get some specialized business training, or hire a professional in that area.  If your sales presentation need fine tuning, perhaps you may want to have an elevator pitch professional help write your sales pitch so you too can be ready when a Shark Tank Investor comes your way to plant seed money into you and your business.

Author:  Sherise Patterson

What if every time you open your mouth money flies out.  Wouldn't that be great if it were true?  All of that flying money would set up a nice nest egg for you and your family.  Well we all know that growing a nest egg from just opening your mouth is not a reality... or is it?

When you open your mouth and you know exactly what to say to make a sale, close a deal, or have your way that can be worth a nice reward.  Preparation is key.  Knowing what to say in advance can be worth a lot of cash for your money making mouth.  But what if you don't know exactly what to say to make a sale, or close the deal.  You don't have to worry about that any more.

Did you know that elevator pitch professionals are standing by to write your sales pitch?  What if you had a dedicated sales professional write what it is you need to say to assist in make that sale, or closing the deal of your dreams.  That would surely make life easier.  You give the elevator pitch professional some information about you, your talking style, and your sales product or business service.  The elevator pitch pro will do the rest.  The professional will create a sales pitch that with practice can produce massive results for you and your money making mouth.

See what the elevator pitch professional can do for you and your sales.  Click here to get your elevator sales pitch started.  Aim to make your mouth your money maker from this day forward. 

Written by:  Sherise Patterson

How true are you to your brand?  What are your brand colors?  What is your brand statement? 

When I first started business I knew nothing about branding and the importance of branding your business.   Since then I have learned all about branding, and the importance of properly branding your business. 

Branding is the consistent message that your business conveys.  Your business needs to have a branding plan (mission, vision, and core statement) in order for it to stand out from the masses

For example, my business colors are branded blue and orange.  Not because I like blue and orange, or because they are my favorite colors.  Blue and orange was chosen because of the research that I did when determining what I want my brand to represent.  It was more than just picking a color... it's a lifestyle of success, and prosperity.

Here is what the blue and orange stand for, this is what we represent, and want for all:

Azure Blue is a color of true contentment, azure inspires determination and ambition to achieve great things, a sense of purpose in striving for goals.

Orange is a color that relates to social communication, stimulating two way conversations. A warm and inviting color, it is both physically and mentally stimulating, so it gets people thinking and talking! Orange aids in the assimilation of new ideas and frees the spirit of its limitations, giving us the freedom to be ourselves.

Now while our objective is to "keep your business moving forward" we hope that you decide to do business with the blue and orange in 2013.  All the best in 2013 and beyond.  Let's make great things happen.

Simply To Empower
GRAND Business Networking Affairs -
Keeping Your Business Moving Forward

The easiest way to create a website for your business. Create your site at Weebly.com!
Website hosting can be expensive if you let it.  True be known there are plenty of FREE and low cost website options available for anyone who cares to research them. 

I have done the research and discovered that the best FREE website that I can recommend is Weebly.
Why?  Weebly has all of the features of any full priced website that I have used in the past.  It is effective, efficient, and can upload loads of videos and photos for just about any business, event, or project that you may be working on. 

Now, if you already have a website hosted elsewhere that's fine.  But I advised you to try Weebly and measure the results to see if you get more for your buck.  If you don't have a website yet then it's perfect.  Try Weebly and see if their website works for you.

If you need help developing winning content for your website, building it, exposing it, or branding it locally, and or worldwide call me (718) 289-4080, we can work together to make sure your website does what you want it to do.  Grow your business, of course.

Create Your FREE Weebly Business Website click here

My first few months in business I attended many networking events I talked and talked, working the room until I was literally exhausted.  Even after all the talking, listening, and business card exchange I did not get the initial results I was looking for.  Why?  Was it my approach, was it my departure, or was it my elevator pitch?  I came to realize that a strong elevator pitch is essential in determining the interest of your potential client. 

The first 30 seconds of your conversation with people will determine if they have an interest, want to learn more, or have no interest at all.  Those 30 seconds have to have a powerful array of who you are, what you do, how you can be of benefit and/or add value to the person you are pitching too.  If key points are missed that can make or break the person's interest.  If too much is said that can have your potential client thinking about "their to do list" while you are talking to them.

So how strong is your elevator pitch?  Is it clear, and concise?  Is it long and drawn out?  Have you tested it to see if it is effective?  All these things need  to be clarified so that you get the interest of your potential client, and the results that you seek.

Written by Sherise Patterson

Childs' Party Service is a small Family owned Business providing a complete and unique party service. They believe that a "clown" can "teach" as well as "entertain". Their "clown/entertainers" are trained to educate while serving as positive role models.

Childs' traditional packages includes: Clown/ Entertainers, Educational Puppet Shows, Face-painting, Balloon animals, Birthday parties, Storytelling, Interactive learning activities, Educational games, Music, and Games with Prizes.

The Party Service caters to private and public events; as well as school and daycare programs. It is learned that they also offer FREE SERVICES to local daycare centers and childcare providers.

Earl looks forward to working with you, and entertaining your children.

Contact Earl Childs at (646) 881-5070 or visit him online: www.childspartyservice.com

Happy January 2012.  New Years represent new beginnings.  A chance to start over.  A chance to make things right.  First come the New Year resolutions, then the goal setting, then moving to action to make it all work.  If you have a business and want to build solid business relationships for the new year that can potentially help your business to skyrocket I hope attending business networking affairs is on your goal/ to do list. 

Business networking enables you to meet, greet, and network with potential customers face-to-face.  Face-to-face business building builds a solid foundation enabling you to connect in ways like never before.  You can build the three assets that potential consumers look for before making a purchase.  Do I know, like, and trust this person?  

Remember that each of us has our own network of family, friends, and associates, and so does our potential customer.  If we are able to make a strong connection with people... doors will open. In addition business relationships are built, connections are made, partnerships are formed, and friendships are built.

Now isn't that a nice reward for properly promoting your business?