My first few months in business I attended many networking events I talked and talked, working the room until I was literally exhausted.  Even after all the talking, listening, and business card exchange I did not get the initial results I was looking for.  Why?  Was it my approach, was it my departure, or was it my elevator pitch?  I came to realize that a strong elevator pitch is essential in determining the interest of your potential client. 

The first 30 seconds of your conversation with people will determine if they have an interest, want to learn more, or have no interest at all.  Those 30 seconds have to have a powerful array of who you are, what you do, how you can be of benefit and/or add value to the person you are pitching too.  If key points are missed that can make or break the person's interest.  If too much is said that can have your potential client thinking about "their to do list" while you are talking to them.

So how strong is your elevator pitch?  Is it clear, and concise?  Is it long and drawn out?  Have you tested it to see if it is effective?  All these things need  to be clarified so that you get the interest of your potential client, and the results that you seek.

Written by Sherise Patterson

Happy January 2012.  New Years represent new beginnings.  A chance to start over.  A chance to make things right.  First come the New Year resolutions, then the goal setting, then moving to action to make it all work.  If you have a business and want to build solid business relationships for the new year that can potentially help your business to skyrocket I hope attending business networking affairs is on your goal/ to do list. 

Business networking enables you to meet, greet, and network with potential customers face-to-face.  Face-to-face business building builds a solid foundation enabling you to connect in ways like never before.  You can build the three assets that potential consumers look for before making a purchase.  Do I know, like, and trust this person?  

Remember that each of us has our own network of family, friends, and associates, and so does our potential customer.  If we are able to make a strong connection with people... doors will open. In addition business relationships are built, connections are made, partnerships are formed, and friendships are built.

Now isn't that a nice reward for properly promoting your business?